Don't spend too much money in marketing - Low Cost marketing solutions from Unique Pond

Seth Godin gives advice to Entrepreneurs... "Google, Facebook, E-Bay, Amazon have spent "No Money on marketing" instead they spend all their money on building something people will talk about".  - Seth Godin

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Seth proposes "humility, empathy, generosity, patience and kindness" .... words are not too fashionable these days, but definitely present.

But what would these 7 deadly sins of marketing? The marketer is sinful:

Impatient want everything immediately. Instead, the winning strategies require time, elbow grease, juice brain. Write texts for the site? And what will it take? In half an hour jot down everything, recycling brochure last year. What I want to say, it takes time to write? I have to do competitive analysis? What I have to wonder who they are, what language they speak, what my customers want? And it takes 4 of your days? No, no, I manage alone, or do I write my cousin who always took to school in 9 subjects.

Selfish: I always speak and only me. And why should I waste time and pages to talk about something else? I've got to advertise, right? Useful things to my customers? But go, I'm not a charity. Information useful whether to seek for themselves.

Self. The harsh reality: customers, those who buy from you, no matter almost nothing about you (who we are, what we do, how long do it, and how good we are and what we are beautiful)

Misleading. A little 'liar, a little' pallista. Only people today has become much smarter. Speak, do research, can not be duped. Get away with selling air is much more difficult.

Fickle. Today I feel a thing, tomorrow another. Let's see if it goes. We are all much more distracted, inundated with messages: for this reason it is important that the message is consistent over time.

Angry. Take it with Monti, the crisis, the banks, but please not with customers. With them, you pretend that all is well.

Envious. There is always someone better than you. Everything is relative. But if you let the envy of competitors (oh, how I suffered when I was an entrepreneur!) Will suffocate and change your strategies, customers notice this change and air.

There are sins of marketing, have human failings. But what, what is human in marketing! I completed a course, some time ago, with this slogan: less technology, more psychology.

For this you can not fall in love with the latest innovations like QRCode or tablet without thinking about what it's about people, their way of thinking, their habits. Remember that even in societies larger and more sophisticated, behind every purchase order issued by SAP, also automatically, there is a person who signs it.

To sell you need to enter the minds of clients: multi-ethic, with a little 'morals. With kindness, umità, discretion. With values. What are yours?

as posted on : http://marketinglowcost.typepad.com/