Dig-Jutsu

dig-jutsu - the art of online marketing

Training includes : Lead Sourcing | Email Marketing | Content Marketing | Search Marketing | Social Marketing | Free Tools | Books & Links |

Lead Generation - Program

Lead Sourcing :- A systematic way to gather information about your target profile via search engine methodologies. 

 

What type of information can we gather without any APIs or software?

• List of companies pertaining to your vertical
• List of prospects working in a particular company
• List of Titles you want to reach-out to!
• First name, Last Name and Company name
• Contact Numbers
• Physical Address
• Website | Blogs | or any other information
• Email Addresses | on Social Sites like LinkedIn, Twitter, Job Portals etc
• Identify valid excel files with emails
• and more...

 

Get exposed to Free tools to ease-up your day to day search operations!

 

• Email Finder - Free Tool to identify any contact’s email ID
• Email Verifier - Free tool tested by millions to cross check accuracy daily
• Fast Search - Free tools to easy up browsing through all search pages
• Extractor - Free tools to extract data from PDF to Text - Webpages to Text
• Bulk Mailer - Free Bulk Mailing Tool
• Mailing Clients - Free Mail Client 

 

Email Marketing:

How to set-up a safe email marketing runway for your organization?

• a complete knowledge base to setup an email marketing plan right from the scratch.
• Email Marketing Trends
• CAN SPAM law / in detail
• Domains
• IPs
• Deliverability Issues / Solutions
• Subject line tester
• A/B Tester
• Analytics
• Knowledge sharing portals

 

Content Marketing:

 

• What is content marketing and how will it help your business?
• How can content help boost my marketing results via emails?
• Case Studies of companies generating leads only via inbound traffic
• How should I use content to enhance my lead pipe-line?
• What mediums should I use to build a stronger content capability?
• How can we compare web content with bill board content? Is there something we can learn from them?
• What type of content should we write to prospects on TOP/MIDDLE & BOTTOM of the sales funnel?
• While drafting content for email copies, landing pages - How should I be thinking? Are there any guidelines?

 

Search Marketing:

What is Search Marketing?
How can I initiate one for my company?
How to do a quick keyword search?
How to place my ad on google?
What type of ads should I place on google?
How can I get a quick estimate of keywords and align budgets?
What is the difference between earned media and paid media?
What are back links and how can I do a quick review of any portal for free?

Situational Analysis through free tools:

 

How can I do a Digital foot print Analysis for any given company before getting a job as a marketeer? 

 

What are my chances of getting a job with the analysis?
and more during the session…